A recent MSNBC article reported the delay in the release of the sequel to the original KONY 2012 video that was posted over a month ago. While it was supposed to have been released on April 3, it has been pushed back to April 5 due to time and budget issues. After the widespread awareness of the first video, with more than 86 million viewers worldwide on YouTube, Invisible Children has decided to come out with a sequel. The founders of Invisible Children relied mainly on social media efforts to get their video across worldwide and have done the same for this upcoming video.
Yet, similar to some of the criticisms they received during the first video, many people believe that this second video will arise some of the same questions. As mentioned in Ethan Zuckerman’s article, Unpacking Kony 2012, one of the criticisms faced is that the campaign greatly oversimplifies the conflict with the Lord’s Resistance Army (LRA) in Uganda. Also, another issue he pointed out was that only about a third of their money goes to Uganda, whereas the rest is used up in filmmaking and other social media efforts to spread awareness. Moreover, another concern is that much of the perspective on the KONY 2012 situation through websites such as Facebook and Twitter are not from the marginalized population of Uganda but more from American societies and it’s youth (Boyd). Often, the video causes the marginalized population to feel more helpless than they actually are. These concerns are important to notice with all social media efforts.
Despite these concerns, though, Invisible Children still plans to release the sequel. In the video, they hope to mention their “Cover the Night” event, an awareness campaign on the situation. Since no major public appearances were made after the first video, Invisible Children hopes the sequel will be the next step at creating further awareness of the KONY 2012 issue.