One of the most interesting aspects of ICT4D to me is the effect of social media on development, especially political movements and development. Personally, I am not a big user of social media and am not very fluent in it. For that matter, I’m not very good with technology in general. However, I still think that examining the role of tech, including social media, today is a crucial aspect in understanding development processes and in creating effective programs for the future.
I think one of the most obvious, as well as the most intriguing, examples of social media and its role in development is the case of Egypt and its 25 January revolution. It’s known around the world that much of the organization and collaboration that was necessary to create such a huge crowd in Tahrir Square, the center of Cairo, was achieved through Facebook and Twitter. Especially for the youth in Cairo, it was much easier to spread messages and plan events over Facebook and other social media outlets. As an example of just how large a role social media played in the Egyptian Revolution, it is interesting to look at the most common words and phrases that were posted worldwide on Facebook and Twitter in the first quarter of 2011: Egypt, January 25, Libya, Bahrain, and demonstration.
Even before the mass realization that social media had such a huge cultural and political influence both domestically and worldwide, there have been been many studies, forums, and conventions about social media and its effect on today’s global climate. Cairo itself has a yearly convention called Cairo ICT Summit. One of their main focuses for the 2012 summit, which will occur on 26-29 April of this year, is social media and how it has affected (and will continue to affect) politics and development around the world, and especially in Egypt and other Arab countries.
The Cairo Summit this year will have many groups and individuals speaking and answering questions. Two individuals in particular, Ahmed Sabry and Ahmed Rayan, both Internet experts, have much to say about Facebook and other social media outlets and how they played such a large role in both Egypt’s and other Arab countries’ recent uprisings.
One reason why social media outlets were so effective, says Sabry, is because they are actually much more credible than traditional media outlets such as TV, the newspaper, and the radio. I found this surprising, but Sabry backed his statement up with some compelling arguments. He said that several studies (which, unfortunately I could not locate on my own) had said that, in the Arab countries where they were conducted,) general public confidence in media outlets was about 15-16%. On the other hand, these studies found out that people’s confidence in the credibility of posts on Facebook were about 70%. There are several reasons for this discrepancy in faith. The most important, according to Sabry, is the fact that what people post on social networks is done completely of their own volition; on the other hand, people who speak on the news or in commercials are advised by their superiors on what to say and are also inclined to say certain things because that is how they make money.
Another reason why people apparently find social media more credible in spreading information about government and human rights issues is because their “friends” or the people they “follow” on Facebook or Twitter (or on other social media sites) are people they trust and respect, whereas most people have no personal relation to or inherent trust of people on TV or other media sources, or even government speakers and employees. This is exacerbated by the fact that in many Arab countries, oppressive regimes have much control of most aspects of their citizens’ rights, including the media and what information it puts out.
In my opinion, Egypt provides for an interesting case study on social media, a concept we have not talked about in class yet but one that I’m sure we will, and how great of an impact it can have on development. This one case that I have mentioned focuses specifically on political change and development, but by interlinking people from different areas and classes of cities, countries, and even the world, I think we could find ways in which social media will eventually have the power to make change in cultural, economic, and other areas of development in the future.