Information and communication technology in developing countries is not as prevalent as in other more developed countries, but progress is starting to be made. Internet usage levels are also being derived from multiple perspectives other then just business related. This is now seen in Kenya. The adoption of internet among teenagers in this country is being driven by social media. An estimated million people now use social media in Kenya, such as Facebook, Twitter and MySpace. It is the eagerness to interact in social media that drives the start of internet usage. In contrast, past generations has used the incentive of opening email accounts for communication or to apply for jobs to make them start using the internet.
The Communication Commission of Kenya shows that there are currently 14.3 million internet users in Kenya, which increased from 12.5 million. Also, 36.3% of the population has access to the internet, increasing from 31.8%. This growth is attributed to the spread of mobile phones throughout the country.
This is an example where social media plays a significant and positive role in ICT4D. In the US, most people view social media outlets as a secondary function of the internet, but it has proven otherwise in places like Kenya. The social media craze is also expected to significantly rise in number of users in the future. Promoting internet usage and access should be an important task for developing countries, especially to young generation locals.