The newest development in the UK doesn’t involve smart phones or smart televisions, but rather, “smart advertisements.” PlanUK, a non-profit, has produced an ad that plays different messages for men and women. The ad itself has employed facial recognition technology to deploy a certain message based on whether the person in front of the ad is a man or a woman.
PlanUK is an organization dedicated to helping children in developing countries. This specific ad is garnered to their “Because I’m a Girl” campaign, which sponsors the education of girls, with a gender-specific message. When a man walks up to the ad, a video incorporating statistics about girls’ education and its importance plays. When a woman walks up to the ad, a much longer and sentimental video is shown.
I think that this type of advertisement is very innovative, but there does not seem to be a way of measuring how successful it really is compared to other non-gender based ads. Another problem can be with the facial recognition technology and its quality.