With social networking literally taking over the world, it seems like if you are breathing, you probably are on Twitter, Facebook, or one of the other new social sites that are constantly popping up. According to a recent ICTWorks article, Facebook usage is doubling every seven months in Africa; and it is driving ICT development on the continent by spurring interest in investing in internet access and computers.
But with Facebook users spanning the world, it raises the question – Who isn’t on Facebook?
The UnFacebook World, created by Ian Wojtowicz, mashes NASA’S Earth at Night and Facebook’s Friendship Map to illuminate the locations of those elusive non-Facebookers. On the image, the dark lines are Facebook usage and the bright yellow dots are where there are population centers that have bright lights at night but no Facebook friends. By subtracting the Facebook map from the NASA one, we can see the stark contrast between the ancient technologies of situated human settlement (rendered visible by electric light) and disembodied electronic communication.
For example, notice that São Tomé and Príncipe have electricity but no Facebook and the millions in Rwanda, Burundi, and DRC have neither Facebook nor electrical lights at night. This is a stark visual reminder that not everyone one is on FB, regardless of the hype.