I just saw something on the news several days ago saying that the first online marketing system for livestock in Zimbabwe just came out last month. Now Zimbabweans can now buy and sell cattle online, which has brought farmer with more efficiency to trade animals at an industrial level.
The portal founder, Allister Banks said, “I have over 20 years’ experience in the livestock marketing industry and I know that I am up against a hundred years of tradition. The industry has relied on live cattle auctions but we are saying that does not have to be the case anymore, thanks to improvements in technology.”
Before that, the buyers had to physically go to farms or auctions to purchase livestock, and then transport the livestock on their own. Now they can just put up their cattle for sale on the website through a cellphone. From this case we see similar applications in Kenya about the mobile technology use in banking and business. Likewise, payments are also transferred through mobile payment systems.