Shamba Shape Up: Extreme Makeover Kenyan Edition

All of us have either heard of or seen make-over shows in the US, but “Shamba Shape Up,” a television show in Kenya, provides a different type of make over.  Each episode of the show features a farmer who is struggling with his business. The Shamba Shape Up team swoops in and teaches the farmer how to improve his crop yield by planting different crops, installing new irrigation systems etc, often calling in experts to explain and demonstrate the recommended changes.

This article talks about the success of the show since it was first broadcasted in 2007. Mostly funded by the Department of International Development in the UK, Shamba Shape Up also incorporates an interactive aspect. Viewers are encouraged to text or e mail questions to the show, some of which have served as inspirations for entire episodes. Viewers can also text in requests for informational pamphlets and communicate questions on the show’s Facebook page, which is getting more and more traffic as Kenyans start to enter the world of social media.

Although it may seem unlikely that many rural Kenyans would have access to televisions, it appears that the shows audience is quite large. In just one season of the show, 16,000 leaflets were requested and over 22,000 text messages were received. Viewer surveys are also promising. 40 percent responded that they have changed their farming practices after watching the show, and 91 percent responded that they had learned something new. A similar show, Makutano Junction, which focuses on general development issues has 7.2 million viewers in Kenya, the majority of whom live in rural areas.

I think that Shamba Shape Up is an excellent example of a way to combine several types of ICTs in a way that is fun, entertaining, and can help a lot of people.

Here’s a clip of the show where they talk about drip irrigation:

Advertisements

3 responses to “Shamba Shape Up: Extreme Makeover Kenyan Edition

  • hfritchi

    This is great! I have done research on farmer field school before as a really effective way to imrpove the agricultural sector but I have never seen it delivered by technology before! One of the main things I researched was the importance of having someone relatable or respected delivering the message. I would be interested to know if the “shamba Shap Up” team was comprised of fellow Kenyans, speicifcally farmers, or if they were brought in? I feel like this is important for trust, relatability, sustainability, and community involvement.

  • Paige Boetefuer

    This is so interesting! This could be a great way to share “best practices” among a population in an unconventional but innovative way. This show can help individual farmers but also teacher larger lessons and best practices to a wide population that watches the show. The agriculture sector group mentioned the difficulty of getting farmers to give up the practices they have utilized their entire lives and have been passed on from generation to generation, and this could be a great way to demonstrate new techniques in a way that isn’t over bearing.

  • npham2

    I never thought of this aspect of using a show to display ICT strategies. This can be a fun way for people to learn new innovative ways of farming and get their questions answered through question submission to the producers. However, I would never have thought that there will be so much viewers since not many people, especially people in rural Kenya.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: