This case study focuses on radio’s contribution to the livelihoods of Alpaca farmers in the Peruvian Andes. Over recent decades Alpaca farmers have seen an increase in climate variability, which has led to a set of cold spells that have killed livestock, reduced birth rates, introduced new diseases, and reduced yields of their herds. In 2008 the Peruvian NGO Desco joined with Oxfam GB to pilot the CAMELTEC project “aiming to address technological, social, political and institutional issues that affected these communities.” CAMELTEC was based around information access–using radio to offer meteorological warnings and advice on how to reduce the impact of climate variability on animal death. Radio broadcasts were provided in preparation of weather events and throughout the events themselves. Additionally, CAMELTEC offered information on market pricing for alpaca wool, institutional support from local governments and more.
Specifically, CALEMTEC applied this information through a weekly radio broadcast called Amanecer Alpaquero (Alpaca Farmer’s Daybreak), provided in both Spanish and Quechua (the most important indigenous language of the region). This program was popular not only because of its informational value, but because of its use of humour and music. The program also offered women a unique opportunity to provide input, giving farming women opportunities for learning which were unavailable before because of cultural and family reasons.
This radio program was very successful, reaching around 2,000 people instantaneously at a very low cost (only $900 a month). More than 80% of respondents said the tuned in weekly to the show and since the start of CAMELTEC the mortality rate of alpacas has been reduced from 18% for adults and 25% for calves to 12% overall, saving about $500 worth of livestock per farmer.