Unpacking KONY 2012
Zuckerman’s blog “Unpacking KONY 2012 “ describes a video and advocacy organization Invisible Children and how the KONY 2012 video worked/failed as a social media advocacy project. When the video first came out every college and high school student reposted it to all of their friends to show their support for the cause. Anyone who tried to ask questions about the campaign, organization, or true situation in Uganda was shut down immediately and hated on for not caring enough about the poor defenseless “invisible” African children.
The truth of the 2012 campaign though, was that it was advertising a problem that was no longer a huge threat, it did not mention the Uganda and American support already out looking for Kony, and it took away the voice of the locals. One of the most important lessons I have learned in International Development, Public Health, and just volunteering in the community is that it is not our job to speak for others. We are not there to tell them what the problems are and how we are going to solve them, but to offer our support and stand with them. The Invisible Children Campaign “gives little to no agency to the Ugandans or the organizations that want to help.” Invisible Children has no Africans on the board of directors and very few on the senior staff.
Our job is not to solve other people’s problems. Our job is to work with others and help empower them. American college students do not know have the answers and this video gives students the message that they were the ones in power, they were the voice of all the “invisible children”.