This past September, the HEROIC (Hazard, Emergency Response, and Online Informal Communication) Project Team, a research team hailing from the University of Colorado, and the University of California-Irvine, recently released a study in which they uncovered twitter trends that occur in the light of natural disasters. They completed their study based on the occurrence of the Waldo Canyon Fire that occurred in Colorado this past June. The fire impacted more than 32,000 residents of the Colorado Springs Area, and resulted in more than $352 million in insurance claims. From the start of the disaster, there were a recorded 100,000 related “tweets” from over 25,000 Twitter users. Following the study, the HEROIC discovered some valuable information regarding the trends of tweets during disasters: 1. Original content is most often produced by local-organizations and then re-tweeted by non-locals. 2. Inclusion of URLs shows that response organizations recognize the need to have additional information available outside of Twitter. 3. Highly active government organizations get the most followers following an event, and the largest of local organizations come in second.
While these types of findings are not groundbreaking by any means, what I think they provide is appropriate tools for us to learn how to use twitter as more than a social media outlet, but more so as a tool and catalyst to disaster relief. The study can definitely help local and national organizations not only better their tweets, but also the timeliness of them and exactly what they should say in order to get their message across as effective as possible. With that being said, I hope they can redo these studies in light of more impactful natural disasters that had more national repercussions such as Hurricane Sandy, because I don’t feel like this specific study covers the whole breadth of twitter as much as I would have liked them to.