Combining Radio & Internet

Two of this week’s assigned readings (Farm Radio International “The new age of radio” and Mary Myers’: “Why Radio Matters”) highlighted the importance of radio in maintaining communications across developing nations. Similarly, they also discussed the utility of Internet and it’s role in effectively improving radio broadcasts.

 

“While the benefits offered by the Internet are many, its dependence on a telecom infrastructure means that they are only available to a few. Radio is much more pervasive, accessible and affordable. Blending the two could be an ideal way of ensuring that the benefits accruing from the Internet have wider reach.”                        -Bruce Girard, Converging Responsibility

 

Here are some benefits to coupling radio & Internet:

1. Internet Research can boost the informational quality of radio broadcasts

Farm Radio International discussed how Internet could facilitate the research necessary in creating informative broadcasts. Especially for specific topics such as improved farming techniques or irrigation practices, integrated pest management methods or marketing strategies for improving profits.

2. Internet can assist in information dispersal

New technologies such as solar powered mp3s and digital recorders were another method to compiling a record of past broadcasts. In efforts to save time, money and manpower, these recorded broadcasts can be sent to community partners to be repeated at different locations, to different audiences.

3. Radio already has a widespread base in rural communities

From the ease of its accessibility, radio has a strong base in many rural areas. In fact, call-in sessions are sometimes used as methods of contacting relatives or friends who may live more distantly. Also, since setting up Internet cafes and telecentres have often failed, especially in rural areas, having a couple of computers with Internet connection may be a more fruitful way to gradually introduce the opportunities of internet to communities.

4. Internet can make radiobroadcasting operations more cost-effective

Many broadcasting sessions require some form of external communication when contacting locals or subject specialists to interview on various topics. Internet capabilities in a radio station could significantly reduce costs of having station phones and phone cards by using programs such as Skype. Although it can by no means replace on-site visits, it can significantly reduce the travel costs.

 

Overall, I believe that the already vast capabilities of radio technology could be widened even further if they were coupled with Internet. Also, since radio stations are a pretty common concept, integrating computer technology into this type of a setting would be a much more realistic and logical pathway than to simply set up cyber cafes or telecentres.

Kamya Raja

Resources: “Converging Responsibility: Broadcasting and the Internet in Developing Countries” 

Advertisements

One response to “Combining Radio & Internet

  • elladove

    I agree that the combination of Radio and Internet is powerful, however I am curious as to what steps are eing taken to ensure that internet does not become overly depended on, for in cases of disaster internet will most likely fail, but radio may not.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: