The Links Between Agriculture, Advice, Radio, and SMS

An installment from the National Geographic series Digital Diversity that shows how “mobile phones are being used throughout the world to improve, enrich, and empower billions of lives” greatly coincides with the report by Farm Radio International, “The new age of radio: how ICTs are changing rural radio in Africa”. Both the report and the article state that radio is extremely important for agriculture and increases awareness  productivity  and knowledge. The article stated an interesting point that having other farmers speak on the radio creates a sense of community as well a larger impact. Rural farmers are more apt to take advice from people they can relate to and trust (like a fellow farmer) than a radio producer or radio host. The FRI report stated that there were some concerns about the availability of the shows since they are not always accesible, but the article states there is a higher chance of the farmers listening if they air them at night when they are relaxing in their homes.

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The “two way” versus “one way” communication was also mentioned in the FRI report, letters being the only option for farmers to contact the hosts or programs, though the article shows that many are utilizing their mobile phones and texting in questions and comments (around 20 texts a week per program). The FRI report states that there are more listeners when the program sends out text alerts around 30 minutes before hand. Both these usages of SMS are beneficial, quick, and painless. The benefits of radio are not only seen in agriculture, many could be seen seen in other sectors such as health. For instance, how farmers find out how to prevent or treat poultry disease can be transferred for human diseases and treatments. Overal the widespread penetration, accessibility, and affordability of radios’ make them great for less developed nations and should be utilized more often.

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One response to “The Links Between Agriculture, Advice, Radio, and SMS

  • laurenparmley

    I think this is really cool because it relates to our sector project! The idea of incorporating radio and farming creates a senes of community that can be lost among rural communities. Learning from other farmers and experts in the field is an awesome tool. I also think it’s great that FRI looks at specific problems areas face and make their programs localized.

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