Bamyan Media: Reality TV for Social Change

In light of the readings about how simple technologies can go a long way in development, I found this project I stumbled across very interesting. Since radio was pointed out as being able to access the most rural/illiterate segments of a country’s population, I was curious as to what TV could do. This organization, Bamyan Media, has as their mission: Through producing locally relevant popular television programs, Bamyan Media inspires marginalized people in the developing world to lead change and create prosperity in their communities by building social enterprises.

Founded by Anna Elliot in 2009, the project’s pilot series in Afghanistan proved a success. The program has been working in Egypt since 2011 when it was awarded a contract with USAID and is also working to support the development of productions in the Middle East, South America, East and South Africa.

The project focuses on two formats: one focuses on celebrating social entrepreneurship and promoting green, socially-impactful organizations, environmental responsibility and leadership; the other targets youth unemployment by showcasing entrepreneurs and their business models to drive mass small and medium enterprise creation at the base of the economic pyramid. They work with local broadcasters and businesses to develop each series.


For more info, visit their website.


One response to “Bamyan Media: Reality TV for Social Change

  • clairedwyre

    This is an interesting concept and use for reality TV that I had (and likely never would have) thought about! I wonder the communities think of the programs now 3 years after it has been produced?

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