Applying Plan Int’l Strategies for Development

Plan International’s four strategies for ICT enabled development are useful when predicting the future and implementation for ICT devices in specific areas. The blog Will the Ubuntu Phone Rock the African Software Development Market? published on ICTworks.org tries to predict the future of the Ubuntu phone in Africa. The Ubuntu phone is similar to typical mobiles in the U.S. because they have computer capabilities. The phone is comparable to Apple’s iPhone and other Samsung phones. Using the following four Plan International ICT strategies allows us to gain better insight into Ubuntu’s possible success or failure:

1)Understanding the Context for ICT Work
2)Finding a Match Between Priorities and Possibilities
3)Planning and Implementing Concrete Initiatives
4)Building a Culture of Systematic, Sustained and Strategic ICT Use

Understanding the context for ICT work (strategy 1) in Africa is extremely important. Mobile phone ownership is on the rise as well as access to the Internet. There is a growing market for mobiles and an increase in competition in the mobile phone field in Africa. However the cost of mobiles vary and the Ubuntu phone is more expensive than most. If consumers are also interested in the phone component, viewing access to calls as a priority, then they will likely buy the cheaper phone (strategy 2). However if consumers find the dual capabilities important they may go for the Ubuntu phone. According to the blog, “smartphone penetration is swinging up and may actually outpace mobile. Having the ability to write not only apps but full-blown applications may be where African software developers finally get traction.” This is a great incentive for Ubuntu that gives them a leg up on the competition. Both strategy 3 and 4 are more applicable to the ICT environment and less on the specifics such as the Ubuntu phone.

Overall, the future of the Ubuntu phone in Africa is unknown until shipping begins in October 2013.

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