The Role of Social Media in Protests in Argentina

Argentina has quickly become one of the countries with the highest social media use. It is currently ranked at #3 in the world in terms of hours spent on social media every month. According to a recent article published on Latin Link, for every 8 minutes spent on the Internet, 3.5 of those are spent on social media (statistics from comScore & Brandemia). Changes can be seen not only in the social sphere, but also in the political sphere thanks to this rapid increase in social media use.

A series of protests in November 2012 and April 2013 in Argentina were the result of organizers taking to social media sites like Facebook and Twitter. Discontent with President Cristina Fernandez de Kirchner had been building and the people chose to use these sites as an organizing tool. This has been seen in a number of political movements in recent years. Without Facebook and Twitter there is doubt that the protests would have been as large or as widespread. Protests in the city of Buenos Aires were coordinated with protests in other cities on the same days. Facebook and Twitter were crucial to this coordination. It will be interesting to see how social media use continues to impact the political landscape in Argentina.

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