Farm Radio is a non-profit organization based out of Canada that works with radio broadcasters to help improve food security and certain modes of agriculture for small African farmers. Here’s an example video of how to program works
After watching this video I understood the basics of how the Farm Radio program works to help farmers gain knowledge and information on crops and food that they would have not otherwise had in small parts of Africa. The video did seem slightly puzzling as to who the audience was targeted towards. It seems as though the target audience is for a very “dummed-down” English speaking individual that would be a potential donor. If farmers in these rural parts of Africa don’t have the technology to understand information about the crops they are dealing with, then how would they be able to view this video that explains to them how Farm Radio International works in a simplistic manner.
After looking over the Farm Radio International’s website it is shown that the organization works with a great deal of individuals across Africa. It is great to see that the organization realizes the technological capacity that is present in Africa, with 76% of African farmers with access to a radio set and only 3% with access to Internet. My only question here is how does Farm Radio International expand to reach a larger population in a continent in which food is so scarce.