Recently, our class discussions have focused on the benefits of using mobile phones for international development, as seen with the Fishing Industry in India and the mobile phone use in Africa. However, through our discussions and readings I have noticed that we primarily focus on the use of mobile phones for business or for alerts, such as disasters or availability of clean water, and sometimes forget that mobile phone use is highly dependent on the culture and main focus of its users. When writing “Dead China Make: Phones off the Grid,” the author used an article written by Genevieve Bell called “The Age of Thumb: A Cultural Reading of Mobile Technologies in Asia,” which assesses the ways that cultural practices affect Asia’s mobile phone use. Bell argues that mobile phones are not merely for business calls, as they also maintain individual identities and social roles in Asia. Bell’s article focuses on the ways in which mobile phones are being “deployed, consumed, regulated, rejected, and naturalized in urban Asia” to understand how phones are being used as cultural objects in addition to technological objects.
Bell looks at mobile phones as “objects for communications, manifestations of information, as a form of identity politic, and as sites of anxiety and control.” Her research found that, just as in the US, Asia uses phones to stay in constant communications with friends and family to find out the newest gossip, know where their family is, and if everyone is safe. A lot of families interviewed even purchased phones for their teenagers to keep in touch. She also discovered that these users also use cell phones for information, such as streaming sports games and finding up-to-date scores, online shopping and payments, ordering taxis and even providing prayer reminders to Muslims. Additionally, Bell realized that several Asian countries censor phones and monitor every text message sent, as they are concerned that it could negatively affect cultures. Lastly, and what I found most surprisingly, is that people use these cell phones as identities – the way they decorate it with cultural symbols, the telephone numbers they choose, thinking that those numbers are lucky, and the photos and backgrounds of their family. All of these little things prove that cell phones are as much a technology as they are a culture.
Some might ask why bother focusing on the cultural aspects of mobile phones, when we are only using it as a technology object for development. Well, I think it is crucial to understand the cultural uses of phones in order to understand how best to utilize mobile phones for development. Giving a fisherman a phone, without understanding his culture, would probably drastically limit the success of the ICT4D initiative.