“I want to draw your attention to a gap that exists today between the public’s use of social media in a disaster and the ability of disaster response organizations and relief agencies to act on that information.” In a testimony to Congress in 2011, Suzy DeFrancis, Chief Public Affairs Officer of the American Red Cross, brings to light a key issue area in current disaster relief strategy. The potential value of social media during disaster situations is enormous, more and more often people are using social media outlets such as Twitter or Facebook to alert others of their well-being (or not) and whereabouts immediately after a disaster. While social media may not be accessible to some in lesser developed countries, mobile phones and texting is almost an universal function that is available globally. The 2010 Emergency Social Data Summit at the American Red Cross identified key benefits and challenges associated with the use of texting in a disaster situation. Their report identified texting as the most accessible technology across socio-economic groups. Furthermore, texting costs less and requires less bandwidth then say a phone call, a tweet, or a Facebook post.
A priority of disaster response is making the situation less chaotic. By encouraging citizens participation and empowering people to contribute to the relief effort on the ground, a sense of order and accomplishment can be achieved. Using text messages to send out information about shelters, food and water resources, or first aid stations could save precious time and help agencies efficiently distribute their resources. FEMA Administrator Craig Fugate emphasizes the importance of enabling people to see themselves as survivors, not victims, of a disaster. Social media and text messaging could be a viable means for empowerment. Citizen reporting can be extremely useful and is sometimes the only information aid agencies have available, yet presents the following challenges: (1) Misinformation (2) Overwhelming the system (3) Language (4) Platform Failure. In order to overcome these challenges the public must be educated on the appropriate manner in which to contact aid agencies before a disaster, so as to manage the response expectations. Furthermore, one single agency or social media platform should not be responsible for all requests; a collaborative effort is much less vulnerable to shocks and unprecedented failures. The potential technology has to coordinate relief efforts and save lives is astounding, aid agencies simply must keep up with technological advances while staying in tune with public use.