Social media is extremely important for professionals in any aspect of business. The social networking website, Ryze.com is a free and paid website designed for business professionals. The site is focused towards new entrepreneurs who are looking to promote their business. The website is widespread in the business world of entrepreneurs, but is still looking to gain more widespread exposure. The site claims to have over 500,000 members in 200 countries. It also states that over 1,000 external organizations use the website to network. The website was founded in San Francisco in 2001 at the beginning of the new generation of social networking services. The website is similar to LinkedIn in the sense that new businesses can gain exposure and network with other professionals, but has not seen as much popularity as its counterpart.
Here’s a YouTube video that explains Ryze and how to create an account and use the website:
From the research I’ve done about Ryze, it seems like a great idea to get entrepreneurs connected and network new and innovative ideas. This could be potentially helpful in the developing world, especially with NGOs and businesses that are focused on development, but the organization must place a larger emphasis on marketing it’s product to be utilized by a greater degree of professionals.