iCow is a subscription-based digital platform that allows Kenyan farmers to enhance their productivity. Farmers can access the platform by mobile phone and the web. iCow started as an SMS mobile phone application and has developed into a digital platform with a large array of services. The platform helps farmers keep track of their cows’ gestation calendar and also provides farmers with valuable nutrition and illness prevention tips to take good care of their herd.
According to iCow’s website, there are approximately 1.6 million Kenyan farmers, most of whom use “rudimentary methods to manage their cow’s estrus cycle and milk production.” iCow was developed by Su Kahumbu after she realized how small farmers in poor communities struggled to provide their most precious assets, cows, the care they need.
I grew up in a small farm in rural Panama and I remember how much time my father spent taking care of our cows. The Ministry of Agriculture conducted many workshops in our town with the intention of teaching farmers the best practices of the “cow care industry.” Unfortunately, farmers in lower income countries don’t get the support they need from their governments to increase their herds’ productivity. Thankfully tech entrepreneurs are paying close attention to the challenges of the agriculture sector and are coming up with creative solutions, such as iCow, to tackle such problems.