This semester, we talked a lot about what organizations and governments should not do in developing ICT policies and strategies or where these organizations/governments failed in implementing these strategies. And in our last class, we discussed a lot of the reasons for this failure, some included the “top-down” approach, the “one size fits all” method and lack of transparency. But the most salient lesson I learned, or the most all-inclusive lesson, was about communication and I learned it from Laura Walker Hudson’s TechChange video.
Hudson discussed her history in development work and why there are so many failures and challenges to implementing ICT4D. From the video, I started to understand why some people in developing countries are reluctant to use new technology or incorporate new ideas in development, whether that be with simple SMS messages to alert farmers about crop sizes or weather updates or a crazy, new technology that promises to fix every problem. These people need to be interacted with and communicated with properly in order to implement ICT policies that will actually better their lives and improve development. Too often, organizations or social entrepreneurs go into a new environment, guns blazing, and expect to be able to institute change without consulting enough of the local community. Or they simply just do not have an idea of what the people actually need and just provide them with a technology or idea that was successful in another country and another culture. Hudson really impressed upon the important of face-to-face interaction in implementing new information and communication technologies and in our world of smartphones and instant messaging, personal communication is often lost.